14I6O02 - Ethics and communication in veterinary practice

Course specification
Course titleEthics and communication in veterinary practice
AcronymVeterinary Medicine
Type of studyIntegrated academic studies
Lecturer (for classes)
  1. prof. dr Vladimir Nešić
Lecturer/Associate (for practice)
    Lecturer/Associate (for OTC)
      The goalAcquisition of knowledge that allow students to learn how to conscientiously fulfill the moral and ethical principles in the exercise of their professional activities, and the acquisition of knowledge from the theory of communication and the development of all forms of communication techniques in veterinary medicine.
      The outcomeAfter completion of the course students have knowledge of the Code of Ethics veterinarians are trained to within their profession conscientiously and meet the ethical moral principles in the performance of professional services, may in practice, both independently and in collaboration with other colleagues to successfully overcome the contemporary ethical and communication challenges, and are familiar with the most common ethical and communication issues in modern veterinary medicine.
      Contents of lecturesThe basic ethical categories and concepts. The main directions of thinking about ethics (1); The importance of veterinary ethics (1); Veterinary Ethics and Law (1); Ethical aspects euthanasia of animal (1); The role of veterinarians to prevent animal abuse (1); Ethics and farm animals (1); Ethics and doping (1); Definition of communication. Ways of transferring information and communication channels (1); Characteristics of communication components. Active listening (1); Non-verbal communication (1); The role of communication skills in everyday practice (1); Using the telephone. Receptionists (1); The definition of marketing. Marketing veterinary practice (1); Sell non-veterinary goods. Marketing strategies (1); We and the media. The specific marketing problems and their solutions (1).
      Contents of exercises
      1. Đukić Branislava: Veterinarsko medicinska etika, Vukans, Beograd, 1996. (Original title)
      2. Bernard Rollin: An introduction to veterinary medical ethics, Blackwell publishing, 2006. (Original title)
      3. Karel Turza: Medicina i društvo – Uvod u medicinsku etiku, »Libri medicorum«, Medicinski fakultet Univerziteta u Beogradu, Beograd 2007. (Original title)
      Number of hours per week during the semester/trimester/year
      LecturesExercisesOTCStudy and ResearchOther classes
      Methods of teachingTheory lessons with interactive learning with the use of power point presentations, engaging guest lecturers.
      Knowledge score (maximum points 100)
      Pre obligationsPointsFinal examPoints
      Activites during lectures30Test paper30
      Practical lessonsOral examination40